Sony Group: Designing to Enhance Filmmaking Experience
Creating More Than Just Products
"Our products should not only embody a response to filmmakers' needs, but we should also strive to exceed their expectations" - says a representative from Sony Group Corporation. This ethos drives Sony to put user experience at the heart of their product creations.
Understanding the Filmmakers
A fundamental part of the design process is understanding the creative community - the filmmakers, the artists. Their insight is crucial to develop products that serve their needs, and help them focus on the art of filming, rather than the technicalities.
FR7: A New Leap in Camera Design
One such innovative product is the full-frame PTZ camera FR7. This lens camera showcases fluid camera movements, easily adjustable settings, and efficient lens changes. Its iconic disc shape gives it an appealing aesthetic.
More on the Design Process
More details on the design process can be found in Sony's magazine (Link in bio).
- Full-frame PTZ camera FR7
- User experience at the heart of design
- Understanding creative community insights
- Iconic disc-shaped lens camera
- Efficient and flexible filming
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Source: Red Dot Award
