Chinese Glyphs: A Blend of Design And Cultural Hues
In the realm of graphic and communication design, the fascination with Chinese tradition and aesthetics takes center stage. An exemplary demonstration is seen in the concept of stacked glyphs, known as Overlapping Synonyms in the Chinese language. An element high in cultural symbolism, these glyphs represent a fascinating facet of Chinese culture.
Glyphs And Their Categories
Revealing a diverse palette, the glyphs are classified into 49 groups and comprise of 152 individual designs. Spanning a wide range, the categories draw inspiration from:
- The five elements of Chinese cosmology
- Human figures
- A plethora of animals
- Various aspects of nature
- Implements used in everyday life
Combining University Knowledge and Design
This innovative project was brought to life by the creative minds from the National Yunlin University of Science and Technology in Taiwan. The project exhibits a seamless blend of tradition and modern graphic design, speaking volumes about the university's forward-thinking approach.
In acknowledgment of its brilliant concept and execution, this design earned the prestigious Red Dot Award for Brands & Communication Design in 2023.
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Source: Red Dot Award
