Rediscovering TUGG Burgers through Computer Animation
A Revitalised Brand
In an attempt to invigorate its public image, TUGG, the popular Swedish burger chain, has set off on an exciting adventure. Their mission? To embrace cultural diversity, all the while shaking up the contemporary norms of the fast-food industry.
Emphasizing Diversity and Challenging Conventions
Deviation from the conventional burger archetype, the reestablished image of the brand now incorporates vibrant, dynamic graphics. These visually stimulating graphics bring the diverse, lively TUGG family into the spotlight.
Reimagining the Classic Burger
This new identity not only shines a light on the universal appeal of the iconic burger but it does so through an adaptable and appealing design method. The result? An invigorated brand that embodies a fresh, lively take on the traditional fast-food chain.
Client and Designer's Remarkable Collaboration
The remarkable design change was undertaken by @kruppahosk, a Swedish design firm, for the client @tuggburgers with the intention of enhancing the brand's appeal. The efforts pay off as they garnered the prestigious Red Dot Award for Brands & Communication Design 2023.
- Embracing cultural diversity
- Challenging traditional norms
- Dynamic visual language
- Celebration of the classic burger
- Winner of the Red Dot Award for Brands & Communication Design 2023
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Source: Red Dot Award
