Reviving Traditional Communication Methods: ancora - Brand Design

The Art of Personal Communication in a Digital Age

The digital revolution has touched every aspect of life. Yet, in this age of tech-focused information and communication, a brand named ancora shines amidst the digital chaos. ancora specialises in selling fountain pens and stationery items, emphasising the value of traditional methods of writing and drawing. They strive to revive the analogue and personal forms of communication, promoting thoughtful consideration towards others and encouraging personal expression.

Red Dot Award: Recognition for Excellence in Design

Their innovative approach to analogue communication has fuelled their success, leading to recognition from the esteemed Red Dot Awards. They have clinched the Red Dot Award for Brands & Communication Design 2022.

Design Partnership

The impressive brand design is brought to life through a remarkable partnership. The client is PLUS CORPORATION, based in Japan. The design comes through the creative vision of Harajuku Design Inc. This collaboration speaks volumes about the continuing relevance of traditional methods in contemporary settings.

• Emphasising the value of traditional writing methods
• Reviving personal communication tools
• Winning the prestigious Red Dot Award for Brands & Communication Design 2022
• Collaborative client-designer partnership for brand design
• Promoting personal expression and thoughtfulness towards others
#ancora #BrandDesign #CommunicationDesign #FountainPen #writing #RedDotAward #RedDotWinner #Digitalisation #ArtOfWriting #TraditionalMethods #AnalogueCommunication #HarajukuDesignInc #PLUSCORPORATION #DesignAwards #PersonalExpression Source: Red Dot Award