Red Dot Award

Is Sony Group Revolutionizing the Filmmaking Experience Through Design?

Is Sony Group Revolutionizing the Filmmaking Experience Through Design?

Sony Group: Designing to Enhance Filmmaking Experience

Creating More Than Just Products

"Our products should not only embody a response to filmmakers' needs, but we should also strive to exceed their expectations" - says a representative from Sony Group Corporation. This ethos drives Sony to put user experience at the heart of their product creations.

Understanding the Filmmakers

A fundamental part of the design process is understanding the creative community - the filmmakers, the artists. Their insight is crucial to develop products that serve their needs, and help them focus on the art of filming, rather than the technicalities.

FR7: A New Leap in Camera Design

One such innovative product is the full-frame PTZ camera FR7. This lens camera showcases fluid camera movements, easily adjustable settings, and efficient lens changes. Its iconic disc shape gives it an appealing aesthetic.

More on the Design Process

More details on the design process can be found in Sony's magazine (Link in bio).

  • Full-frame PTZ camera FR7
  • User experience at the heart of design
  • Understanding creative community insights
  • Iconic disc-shaped lens camera
  • Efficient and flexible filming

#SonyFR7 #fullframeptz #SonyGroup #filmmakers #sonydesign #lenscamera #reddotaward #productdesign

Source: Red Dot Award

Reading next

Is the Circular Revolution the Future of Sustainable Furniture?
How did TOTO's Innovative Approach to Kitchen Design Win them the Red Dot Award?