BAU – Changing the Building Industry's Future
New Design Signals a Dynamic Construction Process
Entries at the world-renowned BAU architecture trade fair are typically marked by dynamism and a forward-thinking approach, and this year was no different. As the world's leading architecture trade fair, BAU introduced a brand-new design that encapsulates the ever-evolving landscape of the building industry.
Award-Winning Design
The fresh, clean logo is fabricated from various graphic elements that come together to symbolize a vibrant construction process. The ingenious design bagged a prestigious Red Dot Award under the category of Brands & Communication Design for the year 2023. But, the true masterpiece isn't just the visual appeal, but the fact that it is an adaptive system.
Reflecting New Architectural Possibilities
The BAU design is more than just a logo; it's a representation of the trade fair's repute as a facilitator of new architectural possibilities and trends. It functionally mirrors the potential of contemporary architecture and building techniques, reinforcing BAU's stance as a leading global platform.
- Design champion: @serviceplan / Germany
- Client: @messe_muenchen / @bau.muenchen.official / Germany
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Source: Red Dot Award
