Red Dot Award

How Did Calvin Klein's Marvel-Inspired Retail Packaging Win the Red Dot Award?

How Did Calvin Klein's Marvel-Inspired Retail Packaging Win the Red Dot Award?

Red Dot Award: Celebrating the Creative Brilliance of Calvin Klein's Retail Packaging

In a unique mix of modernity and pop culture, Calvin Klein's retail packaging won the Red Dot Award for Brands & Communication Design in 2019.

Superheroes Turned Style Icons

The packaging design, known for its standout features, showcases four iconic superheroes from the Marvel Universe - Iron Man, Spider-Man, Deadpool, and Ant-Man. This creative blend of high fashion and comic culture not only enhances the product's appeal but also resonates with a broad range of consumers.

Art Meets Brand Persona

The Marvel-inspired packaging aims to reflect Calvin Klein's brand persona, perceived as sexy, perfect, and artistic. Moreover, it is designed to infuse positive energy among consumers, thereby making the Calvin Klein underwear line more than just a clothing piece but a work of art.

A Big Win for Designer Huang Han

This unique project was entrusted to designer Huang Han from Taiwan. With his creative expertise, Huang Han was able to make a strong brand statement for Calvin Klein while captivating the Red Dot judges, ultimately winning the prestigious award.

A Mark of Quality and Creativity

The Red Dot Award is a coveted recognition, honoring exemplary designs and innovative projects worldwide. In the case of Calvin Klein, the coveted title is an affirmation of the brand's commitment to aesthetic appeal and creative branding. Bullet points: - Features four superheroes: Iron Man, Spider-Man, Deadpool, and Ant-Man - Reflects Calvin Klein's brand persona: sexy, perfect, and artistic - Infuses positive energy among consumers - Design entrusted to Huang Han from Taiwan - Won the Red Dot Award for Brands & Communication Design in 2019 Hashtags: #RedDotAward #BrandAndCommunicationDesign #CalvinKlein #UnderwearPackaging #HuangHan #TaiwanDesign #MarvelSuperheroes #IronMan #SpiderMan #Deadpool #AntMan #FashionMeetsPopCulture #HighFashion #AestheticAppeal #InnovativeBranding Source: Red Dot Award

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